The festive season is almost here, but there's one crucial thing every business owner or leader should be doing now for business success in 2024.
Plot twist: it's nothing accounting-related. Not a dollar figure or gross profit margin reference in sight.
Instead, this prediction focuses on another area, which – if you invest in it properly, at the right time – will have a far greater impact on your bottom line.
I'm talking about your sales pipeline.
If you're proactively putting effort into your sales process and filling the pipeline with high-quality opportunities now, you can cruise into the break knowing you're building solid momentum.
But if you're not nurturing those?
Well, it won't be a stretch to feel as if you've blinked and it's the end of the March quarter already 25% below target for the year.
The good news is, if you haven't started doing this yet, there's still time.
That's why in today's video I'm sharing this No. 1 way you can set yourself up for success in 2024 now so you can start the year off ahead of your competitors.
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