As a young management team who took over the family business, CFO Dynamics helped us understand our business and its financials, know which markets and products to focus on, and how to make better decisions.
Now we know exactly what to focus on to improve our profitability and move the business forward every day.”
Justin JacksonGM of Sales and Marketing, Coerco
Targets
In finances and operations, your targets need to be aligned with your personal goals as well as your overall business objectives. Will your three-year vision be achieved if you continue the path, you are walking today? Setting targets helps understand where you want to be and the resources needed to achieve that.
Optimise
Once targets have been set, now it's time to optimise your current situation. This is about understanding which areas of your business to focus on: What opportunities can be capitalised on? What weaknesses need to be strengthened? Do you know the most profitable offerings in your business? This provides the focus you need to maximise the financial returns on your products, locations, assets, investments and team.
Growth
Targets set, position optimised... now, it's all about pursuing growth of the best kind: profitable growth. To get there, we ask questions like: What offerings should you be providing to the market? What are the customers or regions you should be aiming to enter or accelerate? Growth can be as simple as planning then executing – but don't confuse simple with easy!
